Category:

Finale anyone?

4/17/2014

6. Do not be intimidated.

The foremost and final hindrance that had always kept Joe down was being intimidated by others. Comprised of bosses, coworkers, friends, acquaintances, and anyone else who had the will to lay into Joe would intimidate him into not pursuing things he wanted, to let things go if they got too hard, or into doing things that were detrimental to his life.

You must still have so many questions about how and when Joe our everyman changed to take his first steps in becoming the Champion.

How did Joe flabbergast the naysayers? How did he learn to not to be intimidated, and conquer his company?

First Act: A DUD.

Joe found himself at a crossroads. He could not understand why he was intimidated by others, work, and other factors in his life. He just knew he could not help himself when it came time to make decisions, and would let others control him.

These scenes had happened multiple times in his life. From his youth, when he let his parents choose a degree for him without researching the competiveness of it and asking if that’s what he really wanted. Happened in his relationships where he would let his girlfriends decide for him on clothes and style. At work, letting bosses discourage him from trying to work for promotion and letting them pass him up each year. Letting life slight him without noticing.

It wasn't until, he looked at his life holistically did he understand what was going on.

Taking a look at himself.

His Life.

And where it was going… did he understand.

Joe's Epiphany.

Finally realizing he had been working in the same company doing the same things for the last 3 years. With average performance reviews, being passed over for promotion by management, and no real accomplishments. Letting others control him. Letting life intimidate him.

He finally understood.

He was a dud.

Second Act: Re-Ignition

How did Joe reignite? How did he come back from the rut that he allowed his life to fall into?

What Joe did was simple.

He purely accepted some simple truths.

He accepted that he had let life intimidate him.

He accepted that he let life take a hold of him and let it lead him in any way it blows.

Knowing these truths. He fought back.

He did not let others to intimidate him any longer. He built up the fortitude of his will and leveraged his position to ensure he would never be intimidated again.

He accomplished this by 1. Getting work done effectively and at a high quality, 2. Collaborating with cross-functional groups on major projects and making technical compromises, 3. Presenting to customers, company executives, and everyone else, 4. Seeing the world in others’ points of view, and
5. Being able to adapt to your environment.

Not letting life intimidate him, he took his first steps in fulfilling all other 5 lessons. Allowing him the audacity to become the champion of his company.

Interested in more stories?

Then please sign-up for the monthly newsletter that gives you more and more.
Summarizing all my content in one place.

1 Comment

Are you the Champion of your Company?

4/3/2014

3 Comments

5. Being able to adapt to your environment.

Our Everyman, Joe, sometimes had issues with management. He wasn't keen to being coached or having constructive criticism. He couldn't easily adapt himself to different managers and their management styles. Making him inflexible to rapidly changing situation requirements, and causing tension between himself and management.

How did Joe learn go with the flow? To act when needed? And take criticism as a way to grow?

Joe started small. He took a look at himself in the mirror and tried to figure out what was causing him trouble. While, he looked, he thought to all the times that he had ignored his old manager’s advice and critiques. Not letting them coach him even though they had tried. Not improving in their eyes as well as his.

He thought of the new manager they brought in and the trouble he was having with her laissez-faire style. He thought how directionless he felt.

Realizing he was very inflexible and irritable with his old manger’s coaching and lost without it under the new management. This rigidity, he realized was the cause of his problems. It was his habitual behavior and attitude toward critiques and management that was causing him to be passed over each year during promotion time.

Stepping away from the mirror with his new epiphany in mind, he brought himself to change, to change his habits that made him inflexible.

He changed his behavior and attitude through constraining his old habits by finding out what they were through an Actions Audit and replacing them with new habits through Habit Maximization. Knowing why and what caused his habits was useful in identifying if they were good for his career and goals. Once knowing them, he knew just how to diminish them with new, and more productive habits to be successful.

Now Joe took criticism in stride because it was just a new angle to see himself and grow from to perfect his skills. With new management, it was a new opportunity to learn and be coached or left to his own devices. He became able to adapt to the situations and those around him. Adapting to good new to take advantage as well as bad news to ensure he minimized his losses to come back the next day.

Interested in more... then check out the rest of Joe's Adventure.

Tell us about how you have had to adapt and overcome in your work or business.

3 Comments

4 of 6 ways to...

3/27/2014

2 Comments

4. Seeing the world in others’ points of view.

Joe like most people at his work did not see others’ points of view. He saw others mostly in a one dimensional way and found what he thought would be the likely cause and reason of others people’s actions, and not the real cause. He did not see in a holistic way at problems, people, and situations. Being set in the one angle without being able to see the big picture set him back at work. People considered him shortsighted, too busy trying to put out the fires rather than finding ways to keep them from starting.

What secret did the witchdoctor tell him to open his eyes? What magical elixir did Joe drink to see other people’s points of view?

It wasn’t magic that helped Joe see the whole picture. It was the way he came to look at things. Instead of just looking at situations and people in only his point of view. He looked at it, as if he was outside himself looking on everything from above. With this new perspective he could see how each piece moved to affect all the others. He saw the cause and effect, knowing how problems started, and easily able to find to the solutions to the root causes rather than just treating the symptoms like he did in the past.

He got this way by finding new ways to look at things. He drew schematics of the situation, identifying major players and forces, their relationships, and the factors at play such as the environment. He put everything in perspective through a picture, a schematic drawing, helping him organize reality and see the forest through the trees. He also asked questions and attempted to put information he gathered together to see the whole. This helped him open his view to include how others see the world, their values, and find patterns of behavior.

Once he could see in others points of view, he was able to persuade others to consider different technical points of view. Now that, he saw things clearly, he was more capable in communicating to others, finding their motivations, and convincing them of the best solutions by helping them see the whole picture. Even more, he could appreciate the perspectives of the end-user of his company’s products. Giving him the ability to talk about the things important to the customers and not what’s important to the company. Allowing to close more and more deals as time went on. Because he knew what the customer wanted, and gave it to them.

What has helped you see the world differently from movies, writings, and people?

2 Comments

The Second Stop on Joe's Journey

3/13/2014

7 Comments

2. Collaborating with cross-functional groups on major projects and making technical compromises

When it came to working with others, Joe did his share, but was never happy with their work, and most of the time choose to do his own work away from others on major projects.

What did Joe do to overcome his distaste for team work and even became the go-to person that everyone went to for assistance?

He worked gradually to overcome his distaste for teams, focusing on the positives rather than the negatives. He saw to their strengths and worked around there weaknesses to see the potential beneath. In doing so, he soon became more and more open to others and their opinions. Even more, instead of trying to be right all the time and causing conflict, he compromised. This drew people to him instead of away from him. Eventually, he became the go-to-guy, people went to with problems and solutions.

And the more he worked with others, the more opportunities he had to impress his peers as well as his boss. Becoming the recommended man for the job as he went on to bigger and better projects. Allowing him to get more and more responsibility until he became the one choosing what projects he wanted to be on, and had the best opportunities for him to grow. All from collaborating with others.

Tune in NEXT WEEK and SEE how Joe gets over STAGE FRIGHT!!!

7 Comments

The 6 ways YOU can become the Champion.

3/6/2014

3 Comments

Well hello there.

I didn't see you come in.

Now that you’re here.

Let’s discuss a few things about success.

More often than not, it’s not the lack of technical (Hard) skills that make people unsuccessful, but the lack of interpersonal (Soft) skills.

It’s not that people can’t do the job, it’s the fact that they don’t collaborate effectively, lack a presentation voice, cannot prioritize with little direction, and have an absence of other soft skills.

It’s these soft skills that are the glue that holds the hard skills together.

But the question you must be asking yourself is:
“What exactly are these soft skills in the first place, and how would I develop them anyway?”

Well you have come to the right place as I have just the story to tell about my dear friend ,Joe.

This is his story, and its a story of how the Everyman became the Champion.

Now...

Joe is your Everyman. He wakes up every morning to one cup of coffee and a read of the news. He isn't lazy, but isn't motivated. He doesn't not like people, but never seems to get them to like him. He is technically sound in his skills and abilities but can’t seem to get them noticed by others. Working day to day, getting the job done at the minimal effort.

A year later, Joe our Everyman was the hero of his company. Settling big accounts, and the flagship employee for the company.

What had changed our Everyman that year? Had he become smarter? More attractive? More Interesting?

Did he unlock the powers of the universe with his mind?

What was the secret behind his success?

The Secret

The secret was simple. He had mastered the art of the soft skills.

But what are these skills? And how did Joe get them?

Well let me tell you...

It’s…

1. Getting work done effectively and at a high quality.

Joe had always done his work, but sometimes didn't adhere to deadlines and was hit and miss in quality. He also had trouble with ambiguity and sometimes couldn't function without proper direction.

How did he develop his ability to make deadlines and ensure high quality? How did he overcome his resistance to ambiguity?

Easily enough, what Joe did was create outlines for his work that made it easy to plug in new information into his reports and pull out information that was no longer useful. In building this “living document”, he was easily able to cut his processing time for orders, reports, and other documents by almost 50% by avoiding redoing much of the work he had already did. This technique became even more powerful once he designed multiple living documents, and passed information along between them.

Then by using the Power of the List, he was able to prioritize his time with little direction, assess how important each priority was to overall success, their cost, and finding alternatives if things didn't go as planned. Doing so, he soon was managing multiple projects, organizing them on a timeline, collaborating with others to get more work done, and meeting budget restraints.

Interested in hearing more of Joe's Story? And the Other 5 WAYS you can BECOME THE CHAMPION?

Then Subscribe as I update his story each week with the next WAY.

3 Comments

3 Steps to Jump-start your Social Media Success.

2/20/2014

13 Comments

3 STEPS
These 3 steps will jump-start your social media success by allowing you to choose the right social media for you based on your business, your customers, and your objectives.

1.    Choose only one platform to start with that is clearly defined to meet your needs and allows you access to your customers.

For example:

Having too many platforms can be exhausting and overstretch your ability to make an effective social media presence. Choose the platform that allows you best access to your clients such as LinkedIn for B2B contact and Facebook for B2C contact. This way, you’re using the platform that your clients are using and only focused on that platform.

2.    Make a defined plan with objectives of what you want from your social media and stick with it.

For example:

You need to know what you want from your social media before you can make your presence known. If you want your social media to bring in more customers, then you have to build a sales funnel, targeting new clients, and having a distinct way to bring them into your fold. Or vice versa, as a customer relationship builder targeting your current clients, updating them with “how to” information on your product, and creating conversations to build a community around your product.

3.    Leverage your current customers and professional network to build links between your social media and the people they know to build interest in your product.

For example:

Once your social media is built, ask current customers (Mailing Lists) to get involved and support you on your social media. Get new customers involved in your social media throughout your sales process with embedded incentives for adding you and participating such as discounts, great content, and event updates.

Whats your favorite social media to reach your customers?

13 Comments

Five Things you learned in High-School holding your writing back

2/6/2014

3 Comments

Do you sound like your 5th grade English teacher?

You might if your writing is proper, polite, and just polished enough not to embarrass anyone. If it is dry, uneventful, and moves in one sentence sized bunches. It does. And it might work fine for your 5th grade English teacher, but it’s not fine for everyone else.
But what does it lack, it lacks feeling, emotion, and oomph. It lacks any real tone that the reader can relate to. Changing your style into a professional and conversational style will not only be more fun for your client to read, but increase the likelihood of them contacting you because they enjoyed it.

1. Writing Long Paragraphs

Think of your writing as a speech or a conversation. Think of punctuation as a place to pause, catch your breath, and emphasize what you will say next as strongly as you did before. Writing long paragraphs is like having a speech run too long or listening to a professor droning on one point that they made an hour ago. The longer they become, the less interesting they become. Even worse, long paragraphs are even intimidating to some readers and they will avoid it due to its size and length.

2. Listening to “authorities” more than yourself

When you write, do you believe you can’t use “And” at the beginning of a sentence? Do you believe you can’t have a sentence that is only one word? Do you believe that spoken language and writing have separate rules?

If you do, then you are listening to the “authorities” of writing. The authorities of writing are based on old and archaic rules that were created hundreds of years ago. And fail to evolve with the times.

Evolution. That is the main problem with writing rules as they lack evolution. Spoken language is constantly evolving as seen in writing from people two centuries ago, to people from 10 years ago.
Thus, you must evolve your writing with the times as the spoken word evolves.

3. Staying Detached

When you attempt to portray your writing in a way that is without feeling, without story. You have a paper without ups and downs, you have a paper without soul. It will read like sandpaper instead of wax-paper. And it will grind on and on until your audience leaves in boredom and frustration. Just try to read a Science Journal and you will understand.

4. Not editing your Papers, editing them too soon, or forgetting to get a professional second opinion.

Many people never edit their papers because they assume it is okay when they write it. Many assume that they communicated effectively and other people will understand what they are trying to say. Even more, they edit it right after or in only a short time after they write it. The big issue with this is that, the residual effects of your writing are still in your head and much of your writing still sounds good in your head.

Too break this habit, you need to take a few hours break and come back with a fresh look. Or even better, you get a second pair of eyes to look it over with a new angle, a new aspect. Breathing life into it. This way you can get a second opinion and bring your writing to a whole new level.

5. Don’t ignore your Readers, Peers, and Social Media

Often writers ignore who they are writing for; they write complete text giving less notice to what their others have to say about it. Even more social media comments need to be taken seriously enough to alter it totally or be proud of it. Listen to the readers review, ignoring that may get you out of business or out of class.

3 Comments

Do YOU have THE POWER 2?

1/30/2014

4 Comments

Welcome to the second installation of “The Power of the List” Series.

Today we are going more in-depth into the Action List.

This list has the activities that you do regularly each week such class, work, business, etc. Categorized into major items that stay the same each week such as your General To-do, Business To-do, and School To-Do.

Within these categories are sub categories that you do to accomplish your general, business, or class goals such as books your reading, your weekly blog post you have to write, or the Geology class you are taking. These don’t change often with updates.

The part that does change is the specific goals attached to each. These are tasks you need to do specifically to be successful, and have set due dates and times. An example “To do – Groceries (W, 1pm)”. This example broken down, tells you that you are going to get groceries Wednesday (W) at one o’clock pm (1pm). If you notice, all the items with (W)’s are bolded, this is because this list was updated on Tuesday night. They are bolded to let you know those are the things you have to get done for tomorrow.

This list is best used consistently with updates as you accomplish your tasks and at the end of the day for a complete overhaul to ensure that you didn’t miss anything.

Below is an example in a Word Document.

General To-Do

To do – Groceries (W)

Books to Read – Unleashing the Power of Consultative Selling (W)

Meetings – Doctor’s Appointment (Th, 10am), Catch-up with former colleague (M, 1pm)

Business To-Do

Blog (Every Th) – List Article finished (Sa), Post (Th), Dissect Power of Habits (F)

Social Media – Post to 3 blogs (Th), Respond to Comments (W)

Network – Copywriter seminar (W, 8pm), Mastermind Group (Th, 7pm)

School To-Do

Psychology 101 – Hw (W), Exam (F)

Geology 101 – Research Paper (M)

Algebra 101 – Exam Study (Th), Tutor (W), Study Group (F)

Remember, once you instill this list into your habits, and treat its word as law. You will see your productivity and efficiency skyrocket. You will know what is due, when it’s due, and plan your day’s success the day before. After just a few days of using this list, you will be able to see all your small victories in your day journal and make you happier.

Just give it a shot by following this simple step-by-step guide.

Step one: Identify the things that you do regularly

·         I go to work.

o   Work To do

·         I go to school.

o   School To do

·         I have errands to run.

o   General To do

Step two: Identify the categories that make up Work, School, and General

·         Work

o   I have Paperwork, Client Meetings, and orders.

§ Paperwork –

§ Meetings –

§ Orders –

·         School

o   I have my Fraternity, Classes, and club meetings.

§ Fraternity –

§ Geology 101 –

§ Math 102 –

§ Club –

·         General

o   I have all sorts of things to do, read a personal book, take a free online class, meetings with old friends, etc.

§ To do –

§ Book –

§ Meetings –

Step three: Combine them

·         Work

o   Paperwork –

o   Meetings –

o   Orders –

·         School

o   Fraternity –

o   Geology 101 –

o   Math 102 –

o   Club –

·         General

o   To do –

o   Book –

o   Meetings –

Step four: Add the weekly things you do to be successful at those categories and the dates you need to get them done.

·         Work

o   Paperwork – Write Order #432 Report (Tu)

o   Meetings – Meet with client (W, 10am)

o   Orders – Complete orders 231 and 537 (M)

·         School

o   Fraternity – Ensure members pay dues (F)

o   Geology 101 – 3 page paper (M)

o   Math 102 – Online Homework (Th)

o   Club – Meeting (W, 6pm)

·         General

o   To do – Groceries (Th), buy gas (Th), and pay bills (F)

o   Book – Read Chapter 2 of White Fang (Sa)

o   Meetings – Doctors appointment (3pm Tu)

Step five: Institute it into your habits by using consistently and updating daily. To find out how click habits.

With that, I hope this proves helpful to you. If you have any questions on how to create your own or how to incorporate it into your life, then please email me at [email protected].

4 Comments

What's the Thing you need on Day One?

1/23/2014

39 Comments

A Marketing Toolkit.

The thing every business needs to start is a collection of marketing that tells people their story. Your story. The story of exactly what you do, how you do it, and most importantly why you do it.

In your Marketing Toolkit, you will have a Pocket Folder containing, a Case Statement, a Difference Summary, a Case Study, and “The Offer”. The Pocket Folder should sport your company colors/logo and highlight your products and services. Complementing the marketing pieces inside. In can also have marketing merchandise such as pens, bookmarks, stickers, etc. Inside your Pocket folder lies your marketing pieces. These pieces are customizable to the event and situation, but should always contain these basics.

·         The Case Statement makes a case of why your customer should buy your product. It addresses their challenges, frustrations, and fears. Paints the vision of a future without them, how they can get there. And what they must do to start.

·         The Difference Summary explains why you’re better than your competition and what you provide that they don’t. This can include your unique approach, processes, or the extra things you do to make your customer happy. A difference summary can include many things based on your objectives to include the story of your company and the motivations behind it, the top values of your market, and a description of your ideal client that your customer can relate to and knows that you’re talking to them.

·         The Case Study (a.k.a. Testimonial) of a real life customer who is so amazed with your product that they wholeheartedly back it with their support. This is a marketing piece for showing off pictures of happy people using your product, giving a face to the future happiness that your customer can have if they buy your product.

·         The final piece that should always be included is “The Offer”. The Deal that you are presenting should be compelling and something they just can’t refuse. The deal with a strong call to action such as contacting you for more information or to order, will be the crescendo of your Marketing Toolkit.

With your Marketing Toolkit in place, you are ready to wow everyone instantly. It works great as an automatic response on your site to be mailed or emailed to a interested prospect as well as a piece to rally other marketing pieces around such as your brochure. The best part is that each marketing piece inside your Marketing Toolkit can in and of itself, a standalone marketing piece that you can turn into a microsite, sales letter, or more.

For your Ease-of-Use, below is a bulleted list of your future Marketing Toolkit as well more information in building it.

Marketing Materials Toolkit

1.       Pocket folder – case statement, difference summary, ideal client description, marketing story, and offerings
a. Notepads, bookmarks, posters, stickers, and a useful tool (calendar or ruler)
b. Create mini folders

·Case Statement – Make a case on why your prospect should buy your product

Case addresses challenge, frustration or fear of your client
An image of life after problem is solved (Future)
How they got there (Past)
A directed call to action (Present)

· Difference Summary – why your different and how you do it (unique approach, Processes, and extras)

Use top 3 or 4 things that your market values
Ideal client description
Marketing story – Personal story of your company

§ Types – Client, Who, What, Where, Values, Lessons Learned

· Case Studies

Actual example of how you solved problems with your service and product
Include the situation, problem, solution, and result
Include images and testimonials
Interview and create Case study with real client

§ What solutions were you seeking when you hired us?
§ What did we do that you value most?
§ What has been the result of working with us?
§ What would you tell others who are considering hiring us?

Testimonial Proof – Create a What people have to say about us page!

§ Create one with Clients approval (Audio, Video, and word)
§ Ask a prospect to ask a client
§ Photograph your client using product

Systematize getting a testimonial into your after sale experience

§ Ask them to write it as a referral to a friend
§ Use a business card system to collect

Frequently asked questions – Marketing piece / Website piece

§ Questions that should be Frequently asked page = Funnel Technique
§ Client list
§ Show processes and checklists to emphasize the premium service pricing.
§ Articles

· Product/ Service Offering

Describe in detail your offerings to include benefits

Need your own Marketing Toolkit today, but don’t have the time to do it yourself?

Then hesitate no longer and send me an email to get your very own customized Toolkit.

For your industry. Your customers. And your Business.

Sincerely,

L. Thomas
@ [email protected]

39 Comments

Do you have a Story to Tell?

1/16/2014

2 Comments

Here I am.

Brain-dead…

Staring at the blinking screen of my computer…

Robbed of my muse… my inspiration…

I think back to a simpler time… when words flowed from my imagination like a torrent.

That torrent… long run dry… squeezed of every ounce of creative energy.

Leaving behind, but rocks.

Scraggly rocks that rub the feet raw while searching endlessly for new inspiration...

“AAAAH”, walking away from that dreaded computer with only hours to go before my deadline…

“What to do… what to do”, as I reach into the fridge for my ham and Swiss sandwich. Turning on the coffee maker for that all too familiar sound.

Thinking… ham and Swiss…plus coffee … the Writer’s Go-To Comfort from Writer’s Block.

Staring into the brown quagmire as its drips from the heavens. Looking… Looking for the answers…

Turning to look over my phone…

Biting into my ham and Swiss…

Storytelling.

The most important part of captivating an audience.

Is telling them a story that inspires them. Arousing their interest and never letting go.

Ever wonder why scientific journals and technical manuals are so hard to read?

It’s because there are no stories to speak of. It’s written in the most opaque language with the most monotonous voice with no beginning or end. Just information for informations sake. Which has its own positives, but more often is plagued by negatives that make it only withstood by the most astute.

Telling your audience a story is what the best movies, music, and copy do. Written to entertain, but also to persuade and inform. This is the art of storytelling for your business and ideals. This is true even to the standards of marketing and copy. Only the best storytellers have the best marketing. People buy some products on price and need. But more often they buy the story that the company tells. The history of what they do, of who they are, and what they stand for. Weaving stories into your marketing allows your clients to connect with your message and makes them want to be a part of what you do. Gives your employees something to aspire to, to work towards, and to uphold. And even though technology changes, we very much stay the same. Everyone loves stories. Everyone loves to have a hero to root for, a villain’ to hate, and be able to follow their fates.

But how do you incorporate a story into your message that people want to hear?

0

Think of your story in a holistic way. What story are you trying to tell. Who, what, where, why, and how are you trying to incorporate your message into your story. And In a way that puts your target audience into the shoes of your character and follow their story. This holistic way directs the rest of the steps and structures them to your goals and outcomes keeping them from being haphazard.

1st
You create a character to follow and can be first or third person depending on your copy. If you want your audience to look through the eyes of your hero and do actions they do and experience their success first-hand then use 1st person. If you want your audience to be outside looking upon your character to set the stage that they want to be just like them and experience the happiness from the success they had using your product or services. Then use a 3rd person view.

2nd
Present the trouble or problem that your character has to deal with that is relatable to problems that your target audience have themselves. This should be a challenge that your specific product or services solves. Here you tap into your target audiences fears and frustrations.

3rd
Present the motivations that lie behind your characters actions. These motivations should mirror or be parallel to your target audience’s motivations. This way, the audience relates to your character and inclined to follow his actions and be more flexible to new introduced information.

4th
Propose the setting for the character. This can range from fantasy to real, but should be directly relatable to your target audiences’ real life. This way they can seep deeper into the story and feel at home. Drawing real emotions, habit cues, and situations from the audience.

5th
Once the setting is in place, you solidify the challenges with the obstacles associated to it, identifying the root causes, introducing the villain, and painting a picture of damnation for the audience to want to solved and be saved from. Here you can foreshadow the solutions to the challenge and how it overcomes the obstacles painting a picture of hope, but should be effectually introduced in the next step, The Climax.

6th
In the Climax, you have you hero, your product, face the villain, your audience’s frustrations and fears. Having it hit a feverish pitch and an almighty crescendo. Explaining in great detail how your hero, your products and services will save their day. Making the success and triumph of you’re hero, the success and triumph of your prospective clients. This will inevitable make your audience want to experience it themselves and excited to know how they can.

7th
In the closing, you bring closure. You bring your call to action. You give your audience the takeaways of what they need to know. Of what you would like them to take away. Or give them the call to action, where you give them the next step. A place to unleash their motivation upon. Be it a transaction page, a site to check out, and free Infoproduct to download, or someone to contact. It’s the precarious part where you win or lose your audience.

Incorporating stories into your media will boost your response rates heavily. Helping build your business and make you more money. As people care more about your product, and will retell your stories to others. Making success yours.

*CRASH*

Like a lightning bolt! It hits me.

Nearly dropping my ham and Swiss.

I run to my computer and strike the keys, embedding my words to the page.

Ideas emerging, ebbing and flowing with the demise of my writer’s block.

Eureka! I have done it.

And all I needed was an update from my RSS Feed.

Outline Steps for your Story Driven Copy.

Step 0: Holistic Notion

Step 1. Character

Step 2. Challenges

Step 3. Motivation

Step 4. Setting

Step 5. Obstacles

Step 6. Climax

Step 7: The Closing

Do you have a story to tell?

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Finale anyone?

Are you the Champion of your Company?

4 of 6 ways to...

The Second Stop on Joe's Journey

The 6 ways YOU can become the Champion.

3 Steps to Jump-start your Social Media Success.

Five Things you learned in High-School holding your writing back

Do YOU have THE POWER 2?

What's the Thing you need on Day One?

Do you have a Story to Tell?

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